Hometextile & Design 2024 prepares a new season of premieres in textile and interior design

Hometextile & Design 2024 (formerly Heimtextil Russia), the international trade fair for interior textiles, home textiles and decoration materials, will be held at a new venue - Crocus Expo IEC from September 3 to 5. For the first time the exhibition will unite three large-scale expositions into a single textile cluster. About 300 exhibitors from more than 10 countries are expected to take part in the new season.

This year Hometextile & Design has chosen a new venue and it is not by chance. For the first time, in the Crocus Expo space, it will be held in parallel with two other exhibitions: the international exhibition of fabrics, accessories, equipment and finished products for fashionable clothing production Textile Collection Moscow and the international exhibition of technical textiles, nonwovens and equipment Technotextil.

This triumvirate, in fact, creates the foundation for the formation of Russia's largest textile cluster. In the new economic reality such consolidation - exchange of experience, knowledge and ideas - is a necessary condition for development.

Hometextile & Design confirms the status of the main specialized B2B platform, once again gathering the leaders of all areas of the industry, which form the modern market and set its trends.

• "Interior and upholstery fabrics": Arben Gallery, Espocada, 5th Avenue, Axis Art Lounge, Art Vision Home, Gold Textile, Adeko Dyzain, Fabric Club, Boheme. Supertextil, Ultra, Ventana Deco, etc.
  
• "Home textiles and carpets": Arya Home, Togas, Sofi de Marko, Barkas-Teks Group, Espera, Feiler, Luxberry, Lanima Home, Mollen, La Prima, Passionaria, Sofi de Marko, Carpet Culture, Garda Décor, etc.
  
• "Decorative fittings and accessories for window decoration": Samuel & Sons, Svetlana Moscow, Mir Manufaktura, Caron Textile, as well as the companies Bago Home in the section "Flavors for the home", LBL Print in the section "Printing on fabric".
  
• "Curtains and Sunshade Systems": Amigo, Windeco, Uyut, Onviz, Arttex, Prokarniz and others.
  

For the first time this year a special exposition will be presented by Rosoboi Association: 9 leading brands will present their exclusive collections of wall coverings to interior designers.

In addition, as last year, the exhibition will feature national joint expositions of Turkey, India and China.

Dozens of lectures, round tables and master classes will be held during the three days of the exhibition. Speakers of the Business Lecture (Business Space) will talk about the current state of the market, current business technologies and experience of interaction with consumers.

• "Strategies of retail chains: where are global players looking?"
  
• "The new generation of consumers: how "zoomers" choose goods"
  
• "Marketplace analytics: what is happening to the niche "Textiles for Home"
  
• "Interactive technologies in retail: how innovations boost sales"
  
• "Luxury sales: what is important to consider when working with a high check?"
  

Experts will discuss these and other topics with the visitors of the lecture: they will present the latest analytics, tell about the realized cases, answer questions and give recommendations.

In the Design Space, renowned designers, decorators, art critics, editors-in-chief and other representatives of creative industries share their observations, discuss trends and give practical advice.

Ecology in design, introduction of innovative technologies, search for non-standard ideas and solutions. These thematic areas define the vector of the announced speeches:

• "Sustainable Design and New Development. Naturalness as a mainstream".
  
• "Innovative materials in textile design".
  
• "Artificial intelligence in design: how to make technology work for you".
  
• "Runway 2025: Collaborations from the world of fashion brands and interior design".
  

The Zone of practical master classes on sewing technologies, textile design and material science is also popular. Textile industry experts will share the secrets of perfect tailoring and tell how to work with different textures and materials.

Espocada Trend Week partner project will present presentations and workshops from renowned interior designers. The guests of the exhibition will also be offered general tours of the exhibition, familiarization tours of the national pavilions and tours of the Trend Rooms with the designers of the project.

The Trend Rooms conceptual zone of interior solutions promises to become one of the brightest and most anticipated projects within the framework of this exhibition. Here will be presented stylized spaces that reflect the most current trends, and the interior for them is being developed right now by famous designers and decorators.

Zoya Ti, curator of Trend Rooms, emphasizes that interior design, like any creative work, in one way or another rethinks and recreates the trends forming in society under the influence of various external factors. Politics, economy, social life, significant local and world events - all this forms the general emotional background, which, in turn, affects the needs and moods of people. This year the trend zone will be called "Adaptation time. Search for a comfort zone", it is divided into four rooms, the task of which is to reflect the main trends for the season 2024/2025.

The authors of "White Room" designer Julia Golavskaya and decorator Albina Knizhnik agree that white space allows texture and form to play out in a special way, and its inhabitant to enjoy touching things or contemplating them thoughtfully. Contrary to stereotypes, white color opens up great opportunities for creating a harmonious space for the most different in character and temperament people.

Designer Elina Tuktamisheva and textile decorator Maria Shaidayuk invite you to the "Russian Style" room. The authors believe that studying the traditions of the past allows us to create something new that will distinguish an interior with our own cultural code. Contemporaries, caught off guard by digital technologies and geopolitical upheavals, are searching anew for inner balance. Ancestral "clues" can be a lifesaver. They can be found in the textures of traditional materials, the palettes of ancient drawings and the whimsical shapes of folk ornaments.

According to the author of the "Dopamine Room" project, designer Sergei Tregubov, the concept of "dopamine interior" is not an established term - is not an established term. But his philosophy is to create a space that stimulates the release of dopamine and neurotransmitters associated with feelings of pleasure and satisfaction. In other words, it is a design that will evoke positive emotions, inspiration and joy.

In this case, one of the main roles in creating a comfortable space is played by textiles. The co-author of the "happy" room, textile decorator Julia Gornichnykh, emphasizes that interior textile trends are moving towards tactility, on the one hand, and harmony of combinations of different prints, shapes and colors, on the other.

Inviting nature into your home is the dream of almost every metropolitan dweller exhausted by the superfast pace of life, urban hum and inevitable smog. This is the basis for one of the most popular trends of recent times - biophilic interior, which will be created in the room "Orangery" by designer Alexander Mershiev, textile decorator Victoria Degai and textile artist working in the technique of macramé, Olga Sokerkina.

On September 4, the announcement of the finalists and the award ceremony of the International Award of Textile Designers and Decorators-2024 will take place within the framework of the exhibition. The contest is the only large-scale event in the textile decoration industry in Russia and CIS countries.

Approved contest nominations for 2024:

Main Award nominations

• Nomination No.1: Realized projects of textile decoration of living space in the style of "Classic interior"
  
• Nomination No.2: Realized projects of textile design of living space in the style of "Modern interior".
  
• Nomination №3: "Big remodeling. Interior transformation with textiles". Realized projects of textile design of residential or commercial space.
  

Special nominations of the Award

• Special nomination №1: Realized projects of textile design of commercial objects (hotel, office, theater, beauty salon, showroom, etc.).
  
• Special nomination No.2: Realized projects of textile design of living space in the style of "Ethnic interior".
  
• Special nomination №3: "Art textile. Textile as an object of art"
  

Partner nominations

• Special nomination "The best engineering solution for window decoration" with the support of REPS Club.
  
• Special nomination "The best coloristic solution in textile design of living space" with the support of the Union of Textile Designers and Decorators.
  

The works will be accepted until July 29 inclusive on the Award platform https://online.gefera.ru/contest/ht-awards-2024/.

Reference:

In 2023 Hometextile & Design exhibition was attended by 299 companies from 11 countries (Armenia, Belarus, China, Germany, India, Kazakhstan, New Zealand, Russia, USA, Turkey, Uzbekistan) - the growth of the exposition amounted to 61% compared to 2022. The national pavilions of Turkey, India and China were presented at the exposition. The exhibition was visited by 15,615 professionals, including wholesale and retail buyers of interior fabrics and home textiles, home goods retailers, curtain showrooms, textile workshops and interior textile studios, textile decorators, interior designers, design studios and architectural offices, textile suppliers, hoteliers and restaurateurs.

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